All Team Meeting — July 2026
Rise Above
The Rest
Where we are, where we're going, and what it takes to get there.
Leveling Up
Leadership & Structure
We are taking a more official stance toward leadership and organizational structure. As we grow, clarity on roles, expectations, and accountability is how we scale without losing what makes Rise great.
Every leader will have documented expectations — what we expect from you and what you can expect from us. These will be reviewed quarterly. This is about building something that lasts.
Who We Are
Core Values — R.I.S.E.
R
Run Towards Hard Things
We do not avoid difficult conversations or problems. We lean in, figure it out, and get better because of it.
I
Integrity Over Convenience
We do what is right, even when no one is watching. We do not sugarcoat results. We tell the truth.
S
Self Ownership
You are responsible for your results. When something goes wrong, own it, fix it, and learn from it.
E
Enjoy the Climb
Find satisfaction in the process. Celebrate wins. Laugh at the chaos. Take care of yourself spiritually, physically, and professionally.
The Standard
A, B, and C Players
A Player
Owns outcomes. Solves problems before being asked. Communicates clearly. Elevates everyone around them. Does not need to be managed. This is the standard at Rise.
B Player
Reliable, coachable, dependable. Needs some direction but shows up and does the work. B players are valued and developed into A players.
C Player
Drains the team. Misses expectations. Creates friction. Makes excuses. C players will not be tolerated because their presence lowers the bar for A players.
We expect everyone here to be an A player — or on the path to becoming one. That is the culture we are building.
Where We Are
The Numbers
$320K
Monthly Recurring
Revenue
500+
Total Companies
Served
Behind the Scenes
What I'm Working On
AI Call Review System
Every sales call and AM call is now automatically transcribed, scored, and posted to Slack with a full scorecard — rapport, discovery, value communication, objection handling, and close. Live right now in #chip-call-reviews.
Titan Media Days
3 Titan media days booked for August 10-13. MotorCity, Beyond the Clear, Sanctuary Forestry. Personalized playbooks delivered. 50+ ad variations per client per session.
New Ad Creative
8 new ad copy sets loaded with April-July client wins. 20+ still image creatives in testing. Fresh content rotating into campaigns weekly.
Cloud Migration
Moving services off BigDog to cloud infrastructure — less downtime, more reliability. Church giving app, call review, lead trends, and more already in progress.
Critical — Fall Prep
The Seasonal Data
100,000+ leads. 2,660 closes. 180 companies. 34 states. 3+ years.
55.5
Peak Month (May)
Leads/Client
38.0
Slowest Month (Oct)
Leads/Client
30%
The Actual Dip
Not 80%. Thirty.
40%
Of All Closes
Happen Sep-Feb
January had MORE closes than July (250 vs 205). December still produced 157 closed jobs. The work does not stop — and neither should we. NO client should be pausing ads this fall. This is the conversation every AM needs to be having NOW.
Growth
Hiring Update
- AI Lead / Project Manager — Hiring ASAP. US-based. Will oversee our AI development team and internal tools.
- Operations Director — Searching now. Will sit on leadership team, oversee all delivery departments, own processes and SOPs.
- Onboarding Specialist — Hiring to take over onboarding from Katie so she can fully own Client Success.
- SDR #2 — Another setter joining the sales team under Tom.
- Integrator — Target November. Senior leadership hire to run day-to-day operations.
We are investing in the team to scale. More leadership, more structure, more support for every department.
Momentum
What's Working Right Now
- Titan Media Days — 3 booked for August 10-13. Personalized playbooks delivered. 12 months of ad content per client from a single session.
- Call Review System — AI scores every call automatically. Strengths, improvements, key quotes — posted to Slack within minutes.
- Seasonal Data Dashboard — leads.risecommand.com/leads — real data proving winter is NOT dead. Use it with clients.
- SEO Engine — 70 blog posts live. 3 new this week. Ranking for key terms nationwide.
- Client Map — clients.risecommand.com — 152 active clients across 34 states. Updated this week.
Your Turn
Open Floor
🎯 Blockers
What is slowing you down? What do you need from leadership to do your job better?
💡 Ideas
What should we be doing that we are not? What would make the biggest difference?
❓ Questions
Anything unclear? Anything you need more context on?
🏆 Shout Outs
Who went above and beyond this month? Who deserves recognition from the team?
Rise Online Advertising
Rise Above
The Rest
$320K MRR. 152 clients. 34 states. 500+ companies served. And we are just getting started.
Freedom. Impact. Growth.
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